The Beverage Association of South Africa (BEVSA) is a not-for profit membership based industry organisation that represents the interests of the non-alcoholic beverage industry. Our members include large to small beverage manufacturing companies who produce, import, distribute, and sell a variety of non-alcoholic sparkling and still beverages, including soft drinks, sports drinks, energy drinks, bottled waters, flavoured and/or enhanced waters, ready-to-drink teas and coffees and dairy based beverages. Our purpose is to ensure sustainable growth of the non- alcoholic beverage sector in an open market whilst continuing to creating and maintaining a thriving business environment for the South African non-alcoholic beverage sector. As a representative body of manufacturers and distributors of a wide variety of non-alcoholic beverages, we believe that all of our products can be part of a healthy lifestyle.
The non alcoholic beverage industry contributes R60 billion to the country’s GDP and supports 294,000 jobs while contributing R18 billion in taxes (direct, indirect and induced).
In the ten months since the Health Promotions Levy (HPL) was introduced, it has put pressure on the local non-alcoholic industry in already difficult operating conditions, as well as raising prices for hard-pressed consumers. The net impact of the levy has been compounded by subdued economic growth in the country and higher input costs of raw materials and ingredients, in particular, sugar. Consequently, this is limited the opportunity for growth and job creation in the sector and has resulted in downward pressure on the full value chain.